News : Current New Release
New Zealand's "Stop Aquatic Hitchhikers!" Continues to Expand and Thrive
May 16, 2005 -- For years, due to a variety of reasons, New Zealand has been at the forefront of aquatic invasive species management and control efforts. However, their public awareness activities had not keep pace, but thanks to some interaction with the U.S., things have changed.
In 2002, the U.S. Fish and Wildlife Service, through its responsibilities with the national Aquatic Nuisance Species Task Force, introduced the U.S. conservation community to a new way of doing public awareness and outreach through the creation of the Stop Aquatic Hitchhikers! campaign.
While this campaign was growing throughout the U.S., New Zealand's Dept. of Conservation discovered the innovative approach via the world wide web. Since then, the two countries have interacted and the Kiwis have adopted the national social marketing approach and the Aquatic Hitchhiker brand as the central focus of their national aquatic pest awareness activities. Download the attached PDF document to get an update about what's going on in New Zealand and to see how they continue to make considerable advances with their aquatic pest awareness activities.
Related Download: Autumn Aquatic Pest Update.pdf
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